If there is a certain product of service that you need to show to a wide-range audience or a target audience, then the advertising video is a solution to consider. While traditionally an advertising video is presented on television, advertising on social media has now been an effective way to reach your specific demographic. Top social media companies have so much data on their users, that it's now easy for all types of businesses to acquire the information they need to advertise on their platforms. Other great places to consider advertising are: electronic billboards, events, popular business sites, the movies., etc.
No matter the choice of platform, showing your product or service to a large audience will get their attention. And the more advertising you do, the better chances it becomes to reaching your goal whether that'd be- being a household name, selling a large quantity of units, or having a general campaign that solidifies your branding. Usually, the best stories win.
1. Pre production
We like to think of it as a blueprint to follow. After a brainstorming session and a visual plan has been put in place, we turn those ideas into a script. Which then will be storyboarded to give a visual element to the blueprint. Then right location, cast, crew, and equipment will begin with scouting, casting, and rentals. All of this is needed to put together a rock-solid advertising video.
Once all the pieces are put together, we then begin the production phase. We shoot at the right location(s), the actors perform what's written on script, and the crew record the performance to bring your product or service to life. Your company representative may be on-set to gauge the scope of work that is being put together, providing recommendations if needed from the director.
3. Post production
When the production of the advertising video has concluded, we take the recorded audio and video and prepare the media files so there is a back up. The post production team (typically the editor, colorist, audio engineer, and the producer) all work in tandem to piece the media files together into one or multiple videos. Depending on the final platform you've decided to choose for the video to be presented on, the editing team will take the aspect ratios and format the video accordingly to the recommended ratio.